- Hassan, K. (2010). Time to Retire Strategic Planning and Adopt Innovation Strategy
- Kim, W. C., & Mauborgne, R. A. (2017). Red Ocean Traps (Harvard Business Review Classics). Harvard Business Review Press http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1798772&lang=es&site=eds-live&ebv=EB&ppid=pp_front_cover
- Kim, W. C., & Mauborgne, R. (1997). Value Innovation: The Strategic Logic of High Growth. Harvard Business Review. Jan/Feb1997, Vol. 75 Issue 1, p103-112 http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=9706130742&lang=es&site=eds-live
- Kim, W. C., & Mauborgne, R. (2015). Blue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant: Vol. Expanded edition. Harvard Business Review Press. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=970760&lang=es&site=eds-live&ebv=EB&ppid=pp_frontcover
- Kim, W. C. (2016) Drybar – No Cuts, No Colors, Just Blowouts https://hbsp.harvard.edu/product/IN1247-PDF-ENG*
- Kim, W. C. & Mauborgne, R. (2002). Charting Your Companies Future. Harvard Business Review. Jun2002, Vol. 80 Issue 6, p76-83. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=6756408&lang=es&site=eds-live
- Kim, W. C. & Mauborgne, R. (2009). How Strategy Shapes Structure. Harvard Business Review. Sep2009, Vol. 87 Issue 9, p72-80. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=43831042&lang=es&site=eds-live
- Kim, W., Mauborgne, R, Hunter, J., Marks, B. & Mortensen, W. (2009) Crafting Winning Strategies in a Mature Market: The US Wine Industry in 2001. BOS018. HBP https://hbsp.harvard.edu/product/BOS018-PDF-ENG*
- Kim, W. C., Mauborgne, R., Bensaou, B. & Williamson, M. (2008) Even a Clown Can Do It: Le Cirque Recreates Live Entertainment. BOS008. HBP https://hbsp.harvard.edu/product/BOS008-PDF-ENG*
- Kim, W., Mauborgne, R. & Henry, O. (2009) How a US Consumer Products Company Unlocked the Three Tiers of Non Customers. BOS016. HBP https://hbsp.harvard.edu/product/BOS016-PDF-ENG*
- Kim, W. C., Mauborgne, R. & Pipino, M. (2016) Compte-Nickel: Creating New Demand in the Retail Banking Sector. IN1242. HBP https://hbsp.harvard.edu/product/IN1242-PDF-ENG*
- Kim, W. C., Mauborgne, R. & Hunter, J. (2013).The Nintendo Wii: Lessons Learned from Non Customers. INS264. HBP https://hbsp.harvard.edu/product/INS264-PDF-ENG*
- Harvard Business School. Harvard Business School Publishing Corporation (2007) A History of Blue Ocean Strategic Moves: Is There a Pattern?
- Kim, W. C., & Mauborgne, R. (1999). Strategy, Value Innovation, and the Knowledge Economy. Sloan Management Review, 40(3), 41–54. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=1792756&lang=es&site=eds-live
- Kim, W. C., Mauborgne, R. & Ling, K. (2011) Wikipedia: Making a BOS Move that Discourages Imitation. BOS020. HBP https://hbsp.harvard.edu/product/BOS020-PDF-ENG*
- Kim, W. C., Mauborgne, R., Olenick, M. (2016) The Marvel Way – Restoring a Blue Ocean. IN1182. HBP https://hbsp.harvard.edu/product/IN1182-PDF-ENG*
*Los casos son enviados por el docente