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Gestión de Conocimiento del Consumidor
- Akdogan, S., Ozgener, S., Kaplan, M., & Coskun, A. (2012). The Effects of Consumer Ethnocentrism and Consumer Animosity on the Re-Purchase Intent: The Moderating Role of Consumer Loyalty. EMAJ: Emerging Markets Journal, 2(1), 1–12. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=90596356&lang=es&site=eds-live
- Alonso, L. E. (2005). La era del consumo. Editorial Siglo XXI. Disponible impreso https://catalogo.cesa.edu.co//cgi-bin/koha/opac-detail.pl?biblionumber=30948
- Babutsidze, Z. (2012). How Do Consumers Make Choices? A Survey of Evidence. Journal of Economic Surveys, 26(4), 752–762. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=78300357&lang=es&site=eds-live
- Blackwell, R. D., & Miniard, P. W. (2006). Consumer behavior. Thomson Business and Economics. Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=11090
- Chien-Hsiung Lin. (2011). Personality, Value, Life Style and Postmodernism Consumer Behavior: A Comparison among Three Generations. International Journal of Organizational Innovation, 3(3), 203–230. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=59220375&lang=es&site=eds-live
- Denzin, N. & Lincoln, Y. (2013). Las estrategias de investigación cualitativa. Gedisa Editorial. https://cesa.overdrive.com/media/5565185
- Eser, Z., Isin, F. B., & Tolon, M. (2011). Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing. Journal of Marketing Management, 27(7–8), 854–868. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=63296717&lang=es&site=eds-live
- Fros, F. (2015). El cerebro del consumo : ¿qué nos venden y que compramos?. Ediciones B. https://cesa.overdrive.com/media/3873814 Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=28734
- Gabler, C. B., Butler, T. D., & Adams, F. G. (2013). The environmental belief-behaviour gap: Exploring barriers to green consumerism. Journal of Customer Behaviour, 12(2/3), 159–176. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=93433062&lang=es&site=eds-live
- Guo, X. (2013). Living in a Global World: Influence of Consumer Global Orientation on Attitudes Toward Global Brands from Developed Versus Emerging Countries. Journal of International Marketing, 21(1), 1–22. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=85872958&lang=es&site=eds-live
- Haugtvedt, C., Herr, P. & Kardes, F. (2008). Handbook of Consumer Psychology. Routledge. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=216816&lang=es&site=eds-live&ebv=EB&ppid=pp_Cover Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=27391
- Hong, J. & Sternthal, B. (2010). The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments. Journal of Marketing Research, 47(2), 301–311. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edsjsr&AN=edsjsr.25674428&lang=es&site=eds-live
- Mariampolski, H. (2006). Ethnography for marketers : a guide to consumer immersion. SAGE Publications. Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=27402
- Martínez, P. (2008). Cualitativa-mente : los secretos de la investigación cualitativa. ESIC. Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=27711
- Morgado, I., & Camí, J. (2012). Cómo percibimos el mundo : una exploración de la mente y los sentidos. Ariel. https://cesa.overdrive.com/media/2010430 Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=26417
- Mullainathan, S., & Shafir, E. (2016). Escasez : ¿Por qué tener muy poco significa tanto? Fondo de Cultura Económica. https://cesa.overdrive.com/media/2892467 Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=27756
- Oakenfull, G. (2012). Gay Consumers and Brand Usage: The Gender-Flexing Role of Gay Identity. Psychology & Marketing, 29(12), 968–979. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=83327955&lang=es&site=eds-live
- Quiñones D. (2015). Desnudando la mente del consumidor : consumer insights en el marketing. Planeta. Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=26384
- Ratnayake, N., Broderick, A., & Mitchell, R. C. (2010). A neurocognitive approach to brand memory. Journal of Marketing Management, 26(13–14), 1295–1318 http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=55657128&lang=es&site=eds-live
- Salazar, C. (2011). La neurociencia del consumidor como horizonte de investigación, conceptos y aplicaciones. Un enfoque paradigmático. Universidad & Empresa, 21, 143–166. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=fua&AN=79568515&lang=es&site=eds-live
- Sunderland, P. & Denny, R. (2016). Doing Anthropology in Consumer Research. Routledge. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1253245&lang=es&site=eds-live&ebv=EB&ppid=pp_Cover Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=27757
- Yazdanparast, A., & Spears, N. (2012). Need for touch and information processing strategies: An empirical examination. Journal of Consumer Behaviour, 11(5), 415–421. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=80413525&lang=es&site=eds-live
- Zurawicki, L. (2010). Neuromarketing : Exploring the Brain of the Consumer. Springer. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=373948&lang=es&site=eds-live&ebv=EB&ppid=pp_Cover Disponible impreso https://catalogo.cesa.edu.co/cgi-bin/koha/opac-detail.pl?biblionumber=11820
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