LibGuides: Mercadeo: Transformación digital

Transformación digital

Carmona, B. & Escudero, F. (31 de agosto de 2021). Transformación con sentido digital. Ernst & Young Global Limited (EYG) https://www.ey.com/es_co/transformacion-con-sentido/transformacion-con-sentido-digital
CEPAL. (2022). Tecnologías digitales para un nuevo futuro. CEPAL. https://www.cepal.org/es/publicaciones/46816-tecnologias-digitales-un-nuevo-futuro
Cerdeira. L. (Septiembre de 2020). Lo que podemos aprender de Estonia, el país más digitalizado del mundo. Forbes. https://forbes.es/empresas/76138/lo-que-podemos-aprender-de-estonia-el-pais-mas-digitalizado-del-mundo/
Collera. V. (abril de 2018). Estonia, el primer país digital del mundo. EL PAÍS. https://elpais.com/elpais/2018/04/05/eps/1522927807_984041.html
Daskal, T. (20 de mayo de 2022). Digital Transformation Plans Versus Reality. Forbes. https://www.forbes.com/sites/forbestechcouncil/2022/05/20/digital-transformation-plans-versus-reality-top-reasons-why-organizations-fail-at-digital-transformation/
Deloitte. (s.f.). Digital Transformation. https://www.deloitte.com/za/en/our-thinking/insights/topics/digital-transformation.html
e-estonia. (s.f.). This is the story of the world's most advanced digital society. https://e-estonia.com/story/
Lansiti, M., & Nadella, S. (2022). Democratizing Transformation. Harvard Business Review, 100(3), 42–49. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=156256894&lang=es&site=eds-live
McKinsey. (2022). McKinsey Global Survey on digital strategy and investments. https://www.mckinsey.com/featured-insights/mckinsey-global-surveys
Mitzkus, S (14 de enero de 2024). Digital Business Strategy Definition, Concepts, and Strategies. https://digitalleadership.com/blog/digital-business-strategy/
PwC. (2022). PwC Pulse Survey: Executive views on business in 2022. https://www.pwc.com/us/en/library/pulse-survey/executive-views-2022.html
Westerman, G., McAfee, An Bonnet, Didier. (2014). Leading Digital: Turning Technology into Business Transformation http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=872487&lang=es&site=eds-live&ebv=EB&ppid=pp_frontcover
Westerman, G., Tannou & McAfee, A. (2012). The Digital Advantage: How digital leaders outperform their peers in every industry. MITSloan Management and Capgemini Consulting https://ide.mit.edu/wp-content/uploads/2016/04/TheDigitalAdvantage.pdf