LibGuides: Mercadeo: Creatividad

Creatividad

Amabile, T. (1997). Motivating Creativity in Organizations: On Doing What You Love and Loving What You Do. California Management Review, 40(1), 39–58. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edsjsr&AN=edsjsr.10.2307.41165921&lang=es&site=eds-live

Cabra, J.F. y Sánchez, J. (2011). Estudio exploratorio del clima creativo en compañías colombianas seleccionadas. Revista Panorama, 9, p. 165-178. https://www.redalyc.org/pdf/3439/343929221011.pdf

Florida, R., & Goodnight, J. (2005). Managing for creativity. Harvard business review, 83(7), 124. http://search.ebscohost.com.cvirtual.cesa.edu.co/login.aspx?direct=true&db=bsu&AN=17602054&lang=es&site=ehost-live

Johansson, F. (2017). The Medici Effect, with a new preface and discussion guide: what elephants and epidemics can teach us about innovation. Harvard Business Review Press. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1798532&lang=es&site=eds-live&ebv=EB&ppid=pp_frontcover

Keeley, L., Walters, H., Pikkel, R., & Quinn, B. (2013). Ten types of innovation: The discipline of building breakthroughs. John Wiley & Sons. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=571813&lang=es&site=eds-live&ebv=EB&ppid=pp_C1

Kupp, M., Anderson, J., & Reckhenrich, J. (2017). Why design thinking in business needs a rethink. MIT sloan management review, 59(1), 42. https://sloanreview-mit-edu.cvirtual.cesa.edu.co/article/why-design-thinking-in-business-needs-a-rethink/

Moore, G. A. (2004). Darwin and the demon: Innovating within established enterprises. Harvard business review, 82(7-8), 86-92. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bsu&AN=13620843&lang=es&site=eds-live

Moreau, C. P., & Dahl, D. W. (2005). Designing the solution: The impact of constraints on consumers' creativity. Journal of Consumer Research, 32, 13-22. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=edsjsr&AN=edsjsr.10.1086.429597&lang=es&site=eds-live

Puccio G.J., Mance, M. Reili, P. And Swiatilski, L. (2012). Creativity Rising: Creative Thinking and Creative Problem Solving in the 21st Century. ICSC Press, International Center for Studies in Creativity. Disponible impreso https://cesa.locate.ebsco.com/instances/e2afd082-d56e-59fd-bef4-ff2109f360aa?sort=author

Puccio, G. J., Mance, M., & Murdock, M. C. (2010). Creative leadership: Skills that drive change. Sage Publications. http://cvirtual.cesa.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1236032&lang=es&site=eds-live&ebv=EB&ppid=pp_Cover

Stickdorn, M., Hormess, M. E., Lawrence, A., & Schneider, J. (2018). This is service design doing: Applying service design thinking in the real world. " O'Reilly Media, Inc. Disponible impreso https://cesa.locate.ebsco.com/instances/a8693bb2-55ab-518f-9eb1-156e0a3ece06?sort=author